Natalie Smithson
Creative Lab Founder
For ten years, the grub of an idea lived inside my head, making itself at home, feeding on the feasts and famines of my life. Until one day, it grew so big, it took up all the space in my mind and I couldn’t ignore it any longer. I’ve been trying to figure out how I teach a child something that’s taken me 40 years to learn. How could I show them they have everything they need inside them to tackle anything life ever throws at them? It’s a big question, but it feels like I’ve wrangled my way through enough emotional challenges to confidently say, better days will always come. In my mind, an immersive experience is the ideal way to express my vision, with Nova Is Lost the creative lab under which I’ll house all new curious projects and ideas.
Immersive experience
Simon Austen
Technical Advisor
A freelance creative technologist with several entrepreneurial ventures under his belt, Simon likes to “make things that do cool stuff”. He has more ideas running round his mind than a squirrel in a nut factory on its third coffee, but his physics background means he can quickly work out what’s feasible. Being smart, big-hearted, and completely unfazed by incomplete ideas, Simon’s the ideal collaborator to spar with. Immediately connecting with the immersive experience concept, he effortlessly plugged gaps in the original thinking and contributes greatly to its ongoing development, bringing positive encouragement and always ― always, good humour.